Extending Electoral Success With Political Consultancy Services.
Our psephologists turn grassroots behavioural data into actionable insight — political and electoral consultancy for competitive campaigns.
- 200 SeatsCaste & Voting-behaviour Research Across Uttar Pradesh
- 10+Local, State Assembly & Union Elections Consulted On
- 70Constituencies Surveyed in Haryana Assembly Election (2014)
- 6 LakhHouseholds Surveyed in Haryana’s Largest-ever Survey (2021–22)
Decoding Caste Equations and Voting Behaviour in Uttar Pradesh
For the BJP, Sarthi researched caste equations and voting behaviour across 200 assembly constituencies to shape strategy and messaging.
| Areas Covered | What We Delivered |
|---|---|
| Seat research | 200 assembly constituencies studied |
| Voter surveys | Caste, demographics & socio-economic data |
| Data analysis | Patterns & correlations in voting behaviour |
| Field interviews | In-depth interviews with local leaders |
| Campaign strategy | Targeted messaging for a segmented electorate |
This Is Where Ground Truth Becomes a Plan.
Every Sarthi engagement moves through the same three stages. Consultancy starts with assessment and research, moves into implementation — media relations and grassroots mobilisation — and is optimised with data throughout.
01 Consult & Assess
An initial consultation and needs assessment to understand the client’s goals and challenges.
02 Research & Analyse
Data on voter demographics and key issues is gathered and analysed to build an accurate picture of the electorate.
03 Develop The Strategy
A customised plan covering messaging, media, voter outreach and engagement — built on what the research shows.
Why Political Consultancy Must Be The First Step in Every Campaign.
Sarthi brings experience from more than 10 local, state assembly and union elections — with a data-backed, client-centric approach built on trust, transparency and mutual success.
Expert Guidance, Data-Driven Decisions
Seasoned strategists and advanced analytics give every decision accurate, actionable insight across a complex political landscape.
Comprehensive, Engaging Campaigns
One partner for strategic planning, voter engagement and crisis management — with tailored outreach that lifts support and turnout.
Proactive Risk Management
Risks are identified early and mitigated before they can become threats to the campaign.
There’s More to Sarthithan Campaigns
Partner with Sarthi
Booth Connect
The booth management app we run for our own campaigns, including voter data, booth-wise analytics, and polling-booth lookup, all in one place.
Discuss a Booth Connect PartnershipP-Talk
Opinion polls, voter and political surveys, and door-to-door outreach by our trained field network for parties, leaders and research firms.
Discuss a P-Talk Partnership
More in Development
New technology is added to this ecosystem on an ongoing basis. Tell us what you need; we may already be building it.
Register InterestChoose Your Next Step
Win An Election
Constituency-level data on voters, issues, and past results for your seat.
Request a DatasetRun A Survey
Commission a P-Talk field survey, candidate survey, or door-to-door program.
Get P-Talk Working For YouExplore Our Technology
See our product at work, or download the app
Explore ProductStrategise Together
Bring your goals. We bring the research, the plan, and the team.
Speak to a Strategist