Talk to your Sarthi

The Strategy Drives The Campaign; Everything Else Executes It.

End-to-end strategy — analytics-led voter segmentation, tailored messaging, media and grassroots networks, adjusted in real time.

Read Our Work for 9th President of Suriname

We’re India’s 1st Firm to Consult on Suriname’s Presidential Election

From field conversations to strategic intelligence, Sarthi translated ground realities into inputs for campaign planning, positioning and outreach.

The 9th President of Suriname addressing the nation
What We DidOn the Ground
Ground intelligence18,000+ conversations with voters and community leaders
Seat mapping51 National Assembly seats mapped
Field research320+ neighborhoods and villages covered
Issue tracking27 voter priorities identified and ranked
Community insights14 key demographic/community clusters studied
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This Is Where Ground Truth Becomes a Plan.

Every Sarthi engagement moves through the same three stages. Once the strategy is set, we support tactical implementation — media placements and grassroots initiatives — while KPIs and voter feedback guide real-time adjustments.

Campaign volunteers and field teams working on laptops inside a booth-day war room

  1. 01 Consult & Set Goals

    An in-depth consultation to understand the campaign’s objectives and challenges, and build a strategy roadmap.

  2. 02 Collect & Analyse

    Demographic, behavioural and sentiment data gathered to build a targeted strategy.

  3. 03 Develop The Strategy

    Voter segmentation models, key messages, media and communication plans, and grassroots mobilisation designs.

The Political Advantages of a Data-Driven Election Strategy.

Seasoned strategists, customised planning and real-time monitoring — the approach behind Sarthi’s state-level BJP campaign in Rajasthan, which defied all forecasts.

  • Informed Decisions, Targeted Outreach

    Planning built on accurate data, with segmentation and targeted messaging that make outreach more relevant to every voter group.

  • Resources Spent Where They Count

    Efficient planning and resource management maximise reach and impact, while grassroots and digital work build trust and loyalty.

  • Real-time Adaptability

    Continuous monitoring keeps the campaign responsive to changing conditions — so the plan adjusts instead of breaking.

There’s More to Sarthithan Campaigns

Technology Partnerships

Partner with Sarthi

  • Booth Connect

    The booth management app we run for our own campaigns, including voter data, booth-wise analytics, and polling-booth lookup, all in one place.

    • White-label Deployment
    • Data & API Integration
    • Regional Reseller
    Discuss a Booth Connect Partnership

  • P-Talk

    Opinion polls, voter and political surveys, and door-to-door outreach by our trained field network for parties, leaders and research firms.

    • Field-network Partnership
    • Co-delivered Surveys
    • B2B Research Licensing
    Discuss a P-Talk Partnership
Geometric facade representing technology in development

More in Development

New technology is added to this ecosystem on an ongoing basis. Tell us what you need; we may already be building it.

Register Interest

Choose Your Next Step

  • Win An Election

    Constituency-level data on voters, issues, and past results for your seat.

    Request a Dataset

  • Run A Survey

    Commission a P-Talk field survey, candidate survey, or door-to-door program.

    Get P-Talk Working For You

  • Explore Our Technology

    See our product at work, or download the app

    Explore Product

  • Strategise Together

    Bring your goals. We bring the research, the plan, and the team.

    Speak to a Strategist
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