Talk to your Sarthi

Build an Unshakeable, Inspiring Leadership Brand.

We grow a leader’s reputation, visibility and influence into a lasting public image that connects with voters and stakeholders.

Read Our Work Across 50 Constituencies in Haryana

Identifying Suitable Candidates With Leadership Approval

Sarthi evaluated BJP candidates across 50 Haryana assembly constituencies, then refined the strongest candidates’ profiles and messaging.

Strategy team evaluating candidates around a planning table
Areas CoveredWhat We Delivered
Constituencies50 assembly constituencies assessed
EvaluationPublic image and leadership qualities
Track recordPast performance and party alignment
Voter standingApproval ratings and media presence
Candidate brandingRefined profiles and messaging
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This Is Where Ground Truth Becomes a Plan.

Every Sarthi engagement moves through the same three stages. Once the brand is live, real-time data is used to monitor perception, optimise outcomes and address issues promptly.

Campaign volunteers and field teams working on laptops inside a booth-day war room

  1. 01 Consultation & Assessment

    Understanding the leader’s goals, challenges and current public perception.

  2. 02 Strategy Development

    A customised action plan that defines core messages and target audiences.

  3. 03 Digital Presence & Identity

    Content, engagement and online reputation management, with logos and branding materials for visual consistency.

How Leadership Branding Increases a Leader’s Approval Ratings.

Sarthi combines proven political-branding expertise with a personalised, data-driven approach — a full service suite, from personal branding to crisis management.

  • Credibility, Visibility and Influence

    A strong personal brand makes a leader more trusted by voters and stakeholders — and helps them reach a broader audience.

  • Consistent, Engaging Communication

    A defined strategy keeps messaging aligned across every channel, with sharper communication and public engagement.

  • Crisis Resilience

    Proactive image building and crisis management speed recovery from reputational setbacks.

There’s More to Sarthithan Campaigns

Technology Partnerships

Partner with Sarthi

  • Booth Connect

    The booth management app we run for our own campaigns, including voter data, booth-wise analytics, and polling-booth lookup, all in one place.

    • White-label Deployment
    • Data & API Integration
    • Regional Reseller
    Discuss a Booth Connect Partnership

  • P-Talk

    Opinion polls, voter and political surveys, and door-to-door outreach by our trained field network for parties, leaders and research firms.

    • Field-network Partnership
    • Co-delivered Surveys
    • B2B Research Licensing
    Discuss a P-Talk Partnership
Geometric facade representing technology in development

More in Development

New technology is added to this ecosystem on an ongoing basis. Tell us what you need; we may already be building it.

Register Interest

Choose Your Next Step

  • Win An Election

    Constituency-level data on voters, issues, and past results for your seat.

    Request a Dataset

  • Run A Survey

    Commission a P-Talk field survey, candidate survey, or door-to-door program.

    Get P-Talk Working For You

  • Explore Our Technology

    See our product at work, or download the app

    Explore Product

  • Strategise Together

    Bring your goals. We bring the research, the plan, and the team.

    Speak to a Strategist
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