Talk to your Sarthi

P-Talk

With P-Talk, know what your voters really think. We conduct opinion polls, winnability surveys, and door-to-door research for parties, leaders, and research firms.

Run a Survey with Sarthi

Also Available On

Read a Sample Survey
  • 6 LakhHouseholds Reached Door-to-Door, Haryana (2021–22)
  • 200 SeatsWinnability Surveys, Rajasthan Assembly Election (2023)
  • 70Constituency Surveys, Haryana Assembly Election (2014)
  • 10 StatesSurvey and Ground Research, State to State Since (2012)

One Question. A Different Answer in Every Group.

A headline number hides the story. Change who's answering and watch the result move.

What an Answer Looks Like

Which Issue Will Matter Most When You Choose Your Representative?

  • Sample Constituency Survey
  • 1,200 Respondents
  • One Answer Each

Cut By

Group

  • Water & Sanitation24%
  • Jobs28%
  • Roads & Transport14%
  • Safety22%
  • Education12%

Follow One Question from Draft to Decision

Every P-Talk survey passes through the same five stages. Pick one to see what happens there.

Stage 1 · Questionnaire

Wording Decides What You Learn.

We draft every question with the decision in mind, then test it for leading language before it reaches a doorstep.

  • Leading

    Do you agree that the government's biggest failure is the poor state of roads?

  • Neutral

    Which issue will matter most when you choose your representative?

Different People Ask Different Questions on the Ground.

  • Political Parties

    What They Ask

    “What is the mood in the constituencies we are about to fight, and which issues will decide it?”

    Party leadership reviewing constituency findings around a planning table

    What P-Talk Provides Them

    • Local issue priorities, ward by ward
    • Voting intent, and how it moves over time
    • Winnability signals before tickets are decided

    How It Is Engaged

    Seat-by-seat surveys run by Sarthi's neutral surveyors alongside your own cadre.

  • Leaders & Candidates

    What They Ask

    “How do people in my area actually see me, and what do they expect from me?”

    A candidate surrounded by supporters during a constituency visit

    What P-Talk Provides Them

    • How voters rate you, apart from your party
    • Where your name is strong, and where it is weak
    • The issues to speak to in your own constituency

    How It Is Engaged

    A dedicated survey for your constituency. Findings are yours alone.

  • B2B Research Clients

    What They Ask

    “We need fresh ground-level data, collected for our question, not just a purchased dataset.”

    A field team reviewing survey responses on a tablet in a market street

    What P-Talk Provides Them

    • Ground-level engagement through a trained field network
    • Structured surveys on topics you define
    • Clean data in the format your team works with

    How It Is Engaged

    Research licensing or a field-network partnership.

See What P-Talk Would Find in Your Constituency.

Tell us your seat and your question. We'll show you how a survey would run there, how many voters we'd reach, and when you'd have results.

Also Available On

There’s More to Sarthithan Campaigns

Technology Partnerships

Partner with Sarthi

  • Booth Connect

    The booth management app we run for our own campaigns, including voter data, booth-wise analytics, and polling-booth lookup, all in one place.

    • White-label Deployment
    • Data & API Integration
    • Regional Reseller
    Discuss a Booth Connect Partnership

  • P-Talk

    Opinion polls, voter and political surveys, and door-to-door outreach by our trained field network for parties, leaders and research firms.

    • Field-network Partnership
    • Co-delivered Surveys
    • B2B Research Licensing
    Discuss a P-Talk Partnership
Geometric facade representing technology in development

More in Development

New technology is added to this ecosystem on an ongoing basis. Tell us what you need; we may already be building it.

Register Interest

Where One Product Leads to Another

  • Win An Election

    Constituency-level data on voters, issues, and past results for your seat.

    Request a Dataset

  • Run A Survey

    Commission a P-Talk field survey, candidate survey, or door-to-door program.

    Get P-Talk Working For You

  • Explore Our Technology

    See our product at work, or download the app

    Explore Product

  • Strategise Together

    Bring your goals. We bring the research, the plan, and the team.

    Speak to a Strategist
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