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Reinforcing Electoral Triumphs With Data Collection & Field Surveys.

Data is the foundation of political success. Our field surveys deliver the accurate data every campaign decision depends on.

Read Our Work Across 53 Constituencies in Western UP

Candidate Surveys and Perception Work in Western Uttar Pradesh

Across 53 Western UP constituencies, Sarthi’s field operatives ran candidate surveys and perception work for the BJP to inform candidate selection.

Sarthi field operatives working on laptops at a large field session
Areas CoveredWhat We Delivered
Constituencies53 covered across Western UP
Survey methodsFace-to-face, phone and online questionnaires
Voter analysisDemographic & psychographic profiling
Candidate selectionSurvey-led insight into key voter concerns
Sentiment trackingContinuous monitoring for real-time changes
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This Is Where Ground Truth Becomes a Plan.

Every Sarthi engagement moves through the same three stages. Once fieldwork is complete, statistical tools turn responses into detailed reports — and ground-level data is monitored continuously for accuracy.

Campaign volunteers and field teams working on laptops inside a booth-day war room
  1. 01 Consultation & Planning

    Understanding the client’s goals and designing a custom data collection plan around them.

  2. 02 Survey Design

    Survey instruments and methods developed to draw out accurate, actionable responses.

  3. 03 Field Data Collection

    Trained field operatives collect data through face-to-face interviews, phone surveys and online questionnaires.

How Data and Surveys Reinforce Election Campaigns From The Ground Up.

Sarthi pairs proven data collection expertise with tailored survey design, thorough constituency profiling and field operatives trained in face-to-face, phone and online collection.

  • Informed, Tailored Strategy

    Accurate data on demographics and behaviour builds strategies that address real voter concerns, segment by segment.

  • Engagement and Real-time Insight

    Grassroots feedback builds trust with voters, while exit polls and continuous monitoring allow quick strategy changes.

  • Increased Campaign Effectiveness

    Strategies rest on concrete evidence and predictions of voter behaviour — not on assumptions.

There’s More to Sarthithan Campaigns

Technology Partnerships

Partner with Sarthi

  • Booth Connect

    The booth management app we run for our own campaigns, including voter data, booth-wise analytics, and polling-booth lookup, all in one place.

    • White-label Deployment
    • Data & API Integration
    • Regional Reseller
    Discuss a Booth Connect Partnership
  • P-Talk

    Opinion polls, voter and political surveys, and door-to-door outreach by our trained field network for parties, leaders and research firms.

    • Field-network Partnership
    • Co-delivered Surveys
    • B2B Research Licensing
    Discuss a P-Talk Partnership
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More in Development

New technology is added to this ecosystem on an ongoing basis. Tell us what you need; we may already be building it.

Register Interest

Choose Your Next Step

  • Win An Election

    Constituency-level data on voters, issues, and past results for your seat.

    Request a Dataset
  • Run A Survey

    Commission a P-Talk field survey, candidate survey, or door-to-door program.

    Get P-Talk Working For You
  • Explore Our Technology

    See our product at work, or download the app

    Explore Product
  • Strategise Together

    Bring your goals. We bring the research, the plan, and the team.

    Speak to a Strategist
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