Talk to your Sarthi
About Us

We Bridge the GapBetween Ground Realitiesand Strategic Decisions.

At Sarthi, we believe effective political strategy begins with understanding people. From grassroots research and field-level engagement to data-driven insights and technology-enabled execution, we bring critical capabilities together under one roof.

Our approach connects what is happening on the ground with the decisions that shape what happens next. By combining local understanding, structured data, and strategic thinking, we help political leaders, organisations, and teams navigate complexity with greater clarity and purpose.

  • 13+

    Active Since 2017 (India & Abroad)

  • 7

    Series Worked in

  • 1st

    Indian Firm Advising on International Presidential Election

  • 6L+

    Households Surveyed, Single Campaign

A Sarthi Doesn’t Lead. A Sarthi Guides.

In the Gita, the Sarthi is the one who knows the terrain and helps you see it clearly — never the one who takes the reins or fires the arrow for you. That’s the same posture we bring to every campaign, every brand, and every strategy.

  • Sight

    We see the field. You make the call.

  • Evidence

    We bring the evidence. You bring the judgment.

  • Position

    We ride beside you, not ahead of you.

Building Influence Through Collective Expertise.

MEDIA HIGHLIGHTS
Media Highlight 1
SARTHI'S ECOSYSTEM: TEAM WORK & RESULTS
Team working with live analytics dashboard
Leadership team
Ground campaign engagement
Live booth election tracking
Large campaign field team operations

There’s More to Sarthi than Campaigns

Technology Partnerships

Partner with Sarthi

  • Booth Connect

    The booth management app we run for our own campaigns, including voter data, booth-wise analytics, and polling-booth lookup, all in one place.

    • White-label Deployment
    • Data & API Integration
    • Regional Reseller
    Discuss a Booth Connect Partnership

  • P-Talk

    Opinion polls, voter and political surveys, and door-to-door outreach by our trained field network for parties, leaders and research firms.

    • Field-network Partnership
    • Co-delivered Surveys
    • B2B Research Licensing
    Discuss a P-Talk Partnership
Geometric facade representing technology in development

More in Development

New technology is added to this ecosystem on an ongoing basis. Tell us what you need; we may already be building it.

Register Interest

Choose Your Next Step

  • Win An Election

    Constituency-level data on voters, issues, and past results for your seat.

    Request a Dataset

  • Run A Survey

    Commission a P-Talk field survey, candidate survey, or door-to-door program.

    Get P-Talk Working For You

  • Explore Our Technology

    See our product at work, or download the app

    Explore Product

  • Strategise Together

    Bring your goals. We bring the research, the plan, and the team.

    Speak to a Strategist
Prefer to Talk? Reach Us Directly
Back to top