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Shaping Voter Sentiment and Engagement, Booth by Booth.

Data-driven strategies that raise voter perception and deliver it at the booth — from voter analysis to real-time election-day monitoring.

Read Our Work for the Delhi Assembly Election

Electoral and Booth Management for AAP in Delhi

Sarthi managed state-level electoral and booth operations for the Aam Aadmi Party in the Delhi Legislative Assembly election.

Campaign volunteers reviewing voter data on a tablet in the field
Areas CoveredWhat We Delivered
Voter segmentationDetailed segmentation of the electorate
Resource allocationEfficient deployment across booths
Volunteer trainingTrained volunteers for booth operations
Booth operationsStreamlined booth setup and management
Live monitoringReal-time issue detection and resolution
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This Is Where Ground Truth Becomes a Plan.

Every Sarthi engagement moves through the same three stages. Once volunteers are deployed, real-time reporting on engagement and booth operations lets the campaign make prompt, data-driven adjustments.

Campaign volunteers and field teams working on laptops inside a booth-day war room
  1. 01 Consultation & Planning

    Understanding the campaign’s goals and challenges to build a tailored strategy.

  2. 02 Perception Surveys & Booth Data

    Surveys on how voters see candidates and issues, plus booth data on demographics, turnout trends and logistics.

  3. 03 Volunteer Training & Deployment

    Volunteers trained in voter interaction, conflict resolution and booth operations, then deployed where they matter most.

How Perception Management Turns Into Votes in Your Favour.

Sarthi brings deep expertise in voter perception, strategies built around each booth, volunteers trained for polling day and contingency plans for the unexpected.

  • Sharper Insight, Targeted Messaging

    Survey and grassroots data reveal how voters see candidates and issues, so each voter group hears the message that matters to it.

  • Better-run Booths, Higher Turnout

    Accurate booth data guides resources and smoother operations, while live monitoring allows fast changes on the day.

  • Stronger Community Connections

    Local events, door-to-door outreach and town halls build trust and increase voter participation.

There’s More to Sarthithan Campaigns

Technology Partnerships

Partner with Sarthi

  • Booth Connect

    The booth management app we run for our own campaigns, including voter data, booth-wise analytics, and polling-booth lookup, all in one place.

    • White-label Deployment
    • Data & API Integration
    • Regional Reseller
    Discuss a Booth Connect Partnership
  • P-Talk

    Opinion polls, voter and political surveys, and door-to-door outreach by our trained field network for parties, leaders and research firms.

    • Field-network Partnership
    • Co-delivered Surveys
    • B2B Research Licensing
    Discuss a P-Talk Partnership
Geometric facade representing technology in development

More in Development

New technology is added to this ecosystem on an ongoing basis. Tell us what you need; we may already be building it.

Register Interest

Choose Your Next Step

  • Win An Election

    Constituency-level data on voters, issues, and past results for your seat.

    Request a Dataset
  • Run A Survey

    Commission a P-Talk field survey, candidate survey, or door-to-door program.

    Get P-Talk Working For You
  • Explore Our Technology

    See our product at work, or download the app

    Explore Product
  • Strategise Together

    Bring your goals. We bring the research, the plan, and the team.

    Speak to a Strategist
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